Privacy policy for Hotel Dagmar

One of Hotel Dagmar's overall goals is to maintain the highest level of security for our guests, customers, suppliers, job applicants and employees. This also applies when it comes to the protection of personal data. With this policy, Hotel Dagmar wants to map out in a clear and comprehensible manner how Hotel Dagmar handles your personal data. 

Data controller

Hotel Dagmar is the data controller.

Contact details are:

Hotel Dagmar
Torvet 1
DK-6760 Ribe
Phone: + 45 7542 0033

Management/contact person:
Julie Larsen
Phone: + 45 5060 0158

Hotel Dagmar handles all personal information in accordance with applicable personal data legislation.

Hotel Dagmar enters into agreements with guests, customers and suppliers regarding the delivery – purchase and sale – of various services and products.

When a guest/customer orders and buys one or more of Hotel Dagmar's services and, as part of this, submits his personal data to Hotel Dagmar, he also gives his consent for the guest/customer's/supplier's personal data to be processed by Hotel Dagmar.

The same applies with regard to any personal data that suppliers to Hotel Dagmar provide to Hotel Dagmar in connection with making offers or entering into agreements with Hotel Dagmar.

Hotel Dagmars collection of personal data

Personal information is collected by Hotel Dagmar in the following way:

  • When a guest/customer – or a representative thereof – chooses to obtain an offer for and/or purchase one of Hotel Dagmar's services/products, or when a supplier makes an offer or sells products or services to Hotel Dagmar.
  • From B2B market. For example, in a sales situation where a quote is requested for one of Hotel Dagmar's services and/or a cooperation agreement is requested.
  • Through browser cookies and web beacons.
  • In connection with the use of Hotel Dagmar's digital services.
  • When participating in Danske Hotellers bonus/advantage program and by subscribing to Danske Hotellers newsletter.
  • From social media, advertising and analysis providers as well as public records.
  • Via video and TV surveillance.

Collection and processing of personal data, cf. the above, will always take place in accordance with applicable personal data laws.

Video surveillance, which is set up in various places where there is a sign stating that there is surveillance, takes place as part of crime prevention and also functions as a safety-creating measure for employees and guests.

Information such as Hotel Dagmar collects

Hotel Dagmar collects the following personal data:

  • Name, address, telephone number, e-mail address, date of birth and other general non-personally sensitive personal data.
  • Payment card details – typically as a guarantee for a reservation and for payment of a stay.
  • Demographic information.
  • Purchase history, including the use of Hotel Dagmar's app and/or other digital services.
  • The use of Danske Hotellers bonus/benefits program.
  • Information from Hotel Dagmar's customer surveys.
  • Information from any tendered competitions
  • Information from Hotel Dagmar's social media and other digital platforms belonging to Hotel Dagmar.
  • Browser Information.
  • Information about the guest's / customer's business and relevant contacts.
  • Information about the suppliers' business and information about relevant contacts and key persons including key accounts.

A guest/customer/supplier may voluntarily and at his own choice provide Hotel Dagmar with additional personal data that he believes may be important for Hotel Dagmar's operation/servicing of the guest/customer/supplier, or that the person concerned believes should be provided for security reasons.

This can e.g. be information about:

  • Handicap
  • Allergy
  • Special food preferences
  • Other health or medicine information
  • Political/religious beliefs

If a guest/customer/supplier voluntarily chooses to provide such information, Hotel Dagmar perceives this as consent to be able to register and store this sensitive information about the person concerned.

In addition to the information that Hotel Dagmar receives directly from guests/customers/suppliers, Hotel Dagmar will in some cases obtain or process additional information that Hotel Dagmar has received from third parties, e.g. a travel agency, another intermediary or an employee of the company where the data subject is employed.

Where this is the case, the relevant third party is obliged to inform the relevant guests/customers/suppliers about Hotel Dagmar's terms and conditions as well as Hotel Dagmar's personal data policy. It is also the responsibility of the third party in question to ensure that there is the necessary legal basis for the collection and processing of the information in question, including obtaining any necessary consent for the processing of any sensitive information.

Payment by payment card  

Hotel Dagmar uses Netaxept (Nets) for redeeming payments with debit and credit cards. Netaxept and Hotel Dagmar are approved and certified by the Bank's Payment System ( 

For orders and bookings, Hotel Dagmar stores the information provided by the guest/customer/supplier for as long as it is deemed relevant, after which the information is deleted.

In addition to handling the order, the information provided is only used if a guest/customer/supplier e.g. contact with questions or if there is an error in the order. 

What is the purpose of the collection and processing?

Hotel Dagmar only collects personal data that is necessary to fulfill the agreements entered into with guests/customers/suppliers regarding the provision of services, e.g. an overnight stay, or purchase/sale of products or services.

It is the content of the individual agreement/the nature of the service that determines which personal data Hotel Dagmar collects and processes, and which determines the purpose of the collection.

The purpose of collecting and processing personal data will primarily be:

  • Processing guests'/customers' bookings and purchases of Hotel Dagmar's services.
  • Processing suppliers' offers for - and sales - of products and services.
  • Contact to the guest / customer before, during or after their stay.
  • Fulfillment of the guest's / customer's request for offers or purchases of services.
  • Improvement and development of Hotel Dagmar's services.
  • Adaptation of Hotel Dagmar's marketing and other communications.
  • Analysis of guests/customers/suppliers' user behavior and marketing towards them.
  • Adaptation of Hotel Dagmar's business partners' communication and marketing to guests/customers/suppliers.
  • Administration of guests/customers/suppliers' relationship with Hotel Dagmar, including possible participation in Danske Hotellers bonus/benefits program.
  • Compliance with legal requirements, eg. requirement to register overnight guests according to the Aliens Act and the Passport Order.

Authorization - the legal basis - for the treatment

Hotel Dagmar will most often process personal data because it is necessary to fulfill an agreement with Hotel Dagmar, to which a guest/customer or a supplier is a party. This may, for example, be in connection with hotel stays, meeting arrangements and/or handling and fulfillment of collaboration and supplier agreements.

In addition, Hotel Dagmar will process personal data in connection with booking prior to an overnight stay, handling of meetings, companies, conferences, etc. and prior to entering into supplier agreements.

In some cases, Hotel Dagmar's processing of personal data will take place as part of Hotel Dagmar's pursuit of a legitimate/factual interest that precedes the interests of the guest/customer/supplier (the data subject).

Such a legitimate interest can, for example, be the preparation of statistics, customer surveys, marketing and analysis of general guest/customer behaviour, which is intended to generally improve the experience at Hotel Dagmar and the quality of Hotel Dagmar's services and products.

If a guest/customer discloses special personal preferences or considerations in connection with their stay/visit at Hotel Dagmar, including e.g. health information, disability, religious beliefs or the like, Hotel Dagmar only uses the information to ensure that the guest/customer's personal preferences, health etc. are taken into account.

In some situations, Hotel Dagmar receives personal data from third parties, e.g. a travel agency, an agent or the like, i.a. in connection with group bookings. When this happens, the relevant third party is required to inform the relevant guests/customers/suppliers about Hotel Dagmar's terms and conditions and the content of this personal data policy.

Hotel Dagmar is additionally according to law, cf. above under section 5, obliged to register various information about overnight guests. This information must be stored for a minimum of one year and a maximum of two years. 

The data subject's rights

According to the rules in the Personal Data Regulation, the registered (customers/guests/suppliers) have different rights.

  • A registered person has the right at any time to gain insight into which personal data Hotel Dagmar processes about the registered person.
  • A registered person has the right at any time to have the personal data that Hotel Dagmar has about the registered person corrected and updated.
  • A registered person has the right at any time to have the personal data that Hotel Dagmar has about the registered person deleted. If a registered user requests deletion, all information that Hotel Dagmar is not legally required to store will be deleted. Deletion of the registered person's information may in some cases mean that Hotel Dagmar cannot fulfill any concluded agreements or provide certain services to the data subject.

If some of the information that Hotel Dagmar has about the data subject has been provided on the basis of the data subject's consent, the data subject has the right to withdraw consent at any time, which means that the information is deleted or no longer used by Hotel Dagmar. This does not apply to information, cf. above, which Hotel Dagmar is legally obliged to store.

The possibility to request deletion etc. may, however, be limited for reasons of the protection of other people's privacy, trade secrets and intellectual property rights, as well as e.g. for the sake of the possibility of enforcing potential legal claims.

The registered person can at any time ask Hotel Dagmar in writing to get an overview of and a copy of the personal data about the registered person that Hotel Dagmar holds.

A written request for this must be signed by the data subject and contain his name, address, telephone number, e-mail address.

The data subject can also contact Hotel Dagmar if the data subject believes that his personal data is being processed in violation of the law or in violation of other legal obligations, e.g. the agreement/contract that the data subject has with Hotel Dagmar.

Written request is sent to Hotel Dagmar, see contact information above under section 1.

Hotel Dagmar will, as far as possible, within 1 month of receiving the registered person's written request, send it to the registered person's postal address.

If the data subject requests correction and/or deletion of his personal data, Hotel Dagmar will assess whether the conditions for the request have been met, and Hotel Dagmar will, in that case, carry out changes or deletion as soon as possible.

Hotel Dagmar reserves the right to reject requests that have the character of harassing repetition or that require disproportionate technical measures (e.g. development of a new IT system) or that affect the protection of other data subjects' personal data or in other situations where it will be disproportionately resource-intensive or very complicated to meet the request.

If you are applying for a position at Hotel Dagmar

Hotel Dagmar is the data controller for the processing of the information that is contained in applications or that appears as part of an employment process.

As part of Hotel Dagmar's recruitment, Hotel Dagmar processes the information that applicants provide in their applications, including information such as name, address, education, work experience, etc., i.e. basically only general information. It is not recommended to provide personally sensitive information, such as health information, race, religion, trade union affiliation, criminal record, etc. in the application. If Hotel Dagmar needs to obtain and process sensitive information, e.g. criminal record, if an applicant, this will only be done with the prior consent of the applicant in question.

The personal information comes partly from the applicant, but possibly also from publicly available sources (such as Facebook and LinkedIn). Hotel Dagmar does not use personal profiling to make automatic decisions that can significantly affect the applicant's rights and freedoms.

The authority to process the applicant's information is found in Article 6 of the Personal Data Regulation, letter a (consent), letter b (measures prior to entering into a contract) and letter f (protection of interests).

Hotel Dagmar can in certain cases pass on applicants' personal data if this is required by applicable legislation or a court decision. Information can also be passed on to external recipients, including possible recruitment agencies/headhunters, accountants and data processors. Some of Hotel Dagmar's data processors may be located outside the EU/EEA, but all with a legal basis for transfer.

If an applicant is rejected for the job applied for, Hotel Dagmar stores the applicant's application and information for up to six months after the rejection, and if other positions that match the applicant's profile become available, Hotel Dagmar can contact the applicant in question with a view to filling this position. Applications are thus deleted after 6 months, unless the applicant in question gives permission for Hotel Dagmar to store the application for a longer period of time.

Applicants always have the right to be told what information Hotel Dagmar has about the applicant. Applicants also have the right to have their information corrected if it is not correct, just as applicants have the right to object to or request deletion or restriction of the processing of the applicant's information.

If the applicant is offered employment at Hotel Dagmar, the information obtained in connection with the employment procedure is stored. Information about employees is processed in accordance with Hotel Dagmar's personal data policy for employees, which can be found in Danske Hotellers Personnel guide.

Hotel Dagmar has taken a number of technological and organizational security measures to protect applicants' personal data against manipulation, loss, etc., as well as against others gaining unauthorized access to applicants' information. Only the employees at Hotel Dagmar, who as part of their work need to know applicants' personal data, have access to this. Hotel Dagmar's security procedures are continuously revised based on the latest technological developments.

Security and sharing of personal data

Hotel Dagmar protects the data subject's personal data and has established guidelines that protect the data subject's personal data from unauthorized disclosure and from unauthorized persons gaining access or knowledge of it.

Only the persons/employees at Hotel Dagmar who, by virtue of their job function, need the personal data of the registered persons, have access to this.

Hotel Dagmar continuously checks that there is no unauthorized access to the registered persons' personal data.

Hotel Dagmar regularly backs up the registered personal data.

All customer cards with personal data are anonymised in Hotel Dagmar's booking system after 1 year of inactivity.

In the event of a security breach, where there is a high risk of misuse of the registered person's personal data, including e.g. identity theft, financial loss, loss of reputation or other form of abuse, Hotel Dagmar will notify the data subjects of the security breach as soon as possible.

Hotel Dagmar's security procedures are continuously reassessed and updated in relation to technological developments.

Hotel Dagmar uses a number of external suppliers of IT services, IT systems, payment solutions, etc.

Hotel Dagmar enters into ongoing data processing agreements with all of Hotel Dagmar's suppliers, whereby it is also ensured in relation to external data processors that these maintain a necessary and high level of protection, as far as the personal data of the registered are concerned. Some of Hotel Dagmar's data processors may be located outside the EU/EEA, but all with a legal basis for transfer.

In order to fulfill agreements with those registered and to meet the needs of guests, customers and suppliers, Hotel Dagmar shares selected personal data with external suppliers such as banks, accountants, restaurants, hotels etc.

Hotel Dagmar is part of a group. Therefore, the personal data of the registered may also be shared and passed on internally within the group. The purpose of this sharing is to be able to provide the guest/customer/supplier with the best handling and service, regardless of which hotel or which department in the group the guest/customer/supplier uses.

Hotel Dagmar is in some cases legally obliged to pass on personal data or obliged to do so as a result of a decision by a public authority.

Hotel Dagmar deletes your personal data when Hotel Dagmar's legal obligation ends or when the purpose for collecting and processing the information is no longer present.


Hotel Dagmar uses cookies. Further information about Hotel Dagmar's cookie policy can be obtained on the company's website.


Complaints about Hotel Dagmar's processing of personal data can be made to the Danish Data Protection Authority, Carl Jacobsens Vej 35, 2500 Valby, telephone + 45 3319 3200 – e-mail

Updated June 22, 2023